i Am Aadya

We never stop.

We are always going ahead.

We are strong because we are together.

We stand strong because we are Aadya.

We are Aadya because we are committed.

Join us in Mission Aadya. And feel proud to say

#iAmAadya
Scroll below to know how you can contribute in our endeavour.

ABOUT THE INITIATIVE

India has indeed come a long way from 1990 where there was a ban on sanitary napkins advertising to 2018 where a full-fledged feature film was made about a low-cost sanitary napkin entrepreneur (PadMan).

But despite this shift, it must be remembered that 88% of India’s menstruating women do not use sanitary napkins. Widely cited studies revealed that only 12% of India’s 355 million menstruating women use sanitary napkins. And when it comes to menstruation, the gulf between rural and urban women widens considerably.

This prompted us to look into this cause and offer a helping hand.

#IAmAadyaToo Movement is a social initiative of Chandukaka Saraf & Sons Pvt. Ltd. It revolves around Women’s Wellness and is aimed at collecting 1 Crore rupees as contributions. On our part, we will match the amount collected. By doing this, we aim to improve the menstrual hygiene scenario.

HOW YOU CAN HELP?

After studying the ground realities, we realized that the need of the hour requires a holistic approach.

Multiple stakeholders need to work together to tackle problems at numerous levels. To make a tangible change there is a need for collective action in awareness creation, product access, and affordability, availability of clean toilets and disposal systems and health consultation.

This appears way too large, but we feel that there is a need to start somewhere.

We at Chandukaka Saraf & Sons Pvt. Ltd. thought it can be done with a small step.

To participate in this mission, simply scan the QR codes in our offline or online communication, or here on our website too.

The minimum contribution will start from 25 rupees only. Our aim is to collect one Crore rupees as contributions. On our part, we will match the amount collected.

Together, doubling the efforts you have taken for this mission.

Support Now

CONTACT US